Luxury Collection

Luxury CollectionSM
A unique marketing program.

Luxury Collection is a specialized marketing program established with one goal in mind — to deliver unrivaled customer service and superior knowledge of the luxury market to the world’s most high-end consumers. Whether you’re looking for a modern masterpiece or a classic beach property, Kathy and her Berkshire Hathaway HomeServices network professionals will work closely with you to achieve results that exceed your every expectation.

Prestige Luxury Collection Berkshire Hathaway Real Estate Homes for Sale
For sellers, Kathy provides maximum exposure to qualified prospective buyers through a sophisticated, integrated marketing program that highlights the unique qualities of your property. From finely crafted print ads in targeted publications to focused digital strategies and direct marketing, Kathy showcases the best your property has to offer to the most exclusive audience. Through alliances with seasoned professionals, Kathy can stage special events such as catered parties, private receptions and exclusive showings to ensure potential buyers are given every opportunity to develop an emotional connection with your home. The Luxury Collection truly is a premier service for those seeking a life without compromise.

 


 

Resort Properties InternationalSM

Berksbeachhire Hathaway HomeServices features a unique marketing program — Resort Properties InternationalSM — dedicated to the buying and selling of resort homes. At Berkshire Hathaway HomeServices Resort Properties International, affiliates understand the purchase or sale of a resort home takes special consideration. They work closely with sellers to showcase their properties in targeted travel publications and websites, tapping into their extensive database of prospects they develop a comprehensive digital strategy to get your property the attention it deserves.

When choosing to purchase a home away from home, an entirely new and exciting set of factors may come into play, like breathtaking views and a location’s proximity to the beach — or nearest ski resort. Kathy and her fellow affiliates know precisely what their customers are looking for, and they are uniquely qualified to find it for you.

Kathy and her colleagues are familiar with their respective markets.  This allows them to guide you toward the hottest beaches, trendiest shopping or most serene natural settings. So whether you’re looking for the ideal house on the beach to start making new family memories or an intimate mountain getaway for two, Kathy and her associates have the knowledge and experience to make finding your new resort home a dream unto itself.





 


National Marketing Campaign

Marketing the luxury home is also dependent upon brand recognition, support and exposure for properties at the national level.  That is why Berkshire Hathaway HomeServices recently launched a new TV spot that focuses on the homeselling process. This clearly sets us apart from the buyer-focused ads the industry typically produces.

The television concept, titled “Calls,” profiles a series of homesellers as they get the call from their real estate agent announcing that their home has sold. The spot captures the honest emotions of the homeselling process and reveals the real value of having a knowledgeable agent to work with.

To ensure the spot reflected authentic experiences and emotions, Berkshire Hathaway HomeServices cast a refreshingly diverse set of homesellers—from a single mom to empty nesters to life partners—including a real-life family and real-life partners.

The spot will run on national cable.

 
 

Watch the Video
     

National Media
From our first brand TV spot to print ads in the Wall Street Journal, we support the
Good to Know.® campaign on a national scale.
+ TV Commercial airs on national cable
+ Print runs in major publications, including the Wall Street Journal
+ Digital advertising
+ Social Media campaign
+ Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines

 

  Our Campaign: Good to Know.®

The Good to Know.® campaign builds awareness for the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.

Summer Issue Online Magazine
 
Print Campaign
 
Print Campaign

*Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Brands included in the 2014 Harris Poll EquiTrend® Study.

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